Should You Outsource Pay-Per-Click? - Here's "Seven" Good Reasons Why!

By: Chriss Tyrrell

One huge difference between pay-per-click agencies and yourself, is that these agencies tend to share and maintain a much closer business relationship with search engine managers, which allows them to do things like resolve issues and contention with these account managers and also upload data much more faster and efficiently. The end result is that their higher level of prioritized service translates directly to a more positive bottom line for these agencies and those who seek out their services.

Reason Number One!

Also you see, while your focus tends to be diversified because it has to be, the staff at pay-per-click agencies tends to remain completely focused on pay-per-click. "Its their job". Not only are they the first to be informed of all the very latest software developments and also the first to implement it but they are continually beta testing new tools.

Reason Number Two!

Another fact that you may want to consider is that the vast majority of pay per click agencies have their own bespoke toolsets that they've developed "in house". These tools allow them to not only see a much better return on their resource investments but also to better optimize their campaigns. One more big difference between you and they is that pay-per-click agencies are continually modifying and making adjustments to their campaigns. Add to that that they posess the knowledge thats necessary for adequate responses to any data shifts.

Reason Number Three!

Further more, its just a commonly known fact that pay-per-click agencies on average achieve far better click through rates than the vast majority of Internet marketers. In fact the latest numbers that are in show that as a marketer you can expect to achieve a rate that is somewhere in the area of 2.8%, while the average pay per click agency will have a click through rate of 3.4%.

Reason Number Four!

The specialists that these agencies employ have at their disposal only the very latest developments in bid management software. This one fact alone insures that virtually all keyphrases will be performing optimally, while doing so at a low cost per click.

Reason Number Five!

Still one more important reason to use a pay per click agency that you may have neglected to consider is that an agency can provide you with comprehensive ROI analysis and reporting. Its just one more service option that can translate directly to your bottom line.

Reason Number Six!

Something else that you may like to know is that agencies as a whole achieve substantially higher conversion rates for both search engine optimization

 

 

 

 and definitely for pay-per-click. In fact the differences can be laid out for you in raw numbers, with the latest figures showing pay per click agencies on average achieving a rate of 6.8%, while in comparison the average marketer can expect to see an average rate of only 5.4%.

Reason Number Seven!

As the old saying goes "if you want something done right, you just have to do it yourself". However; as it pertains to pay-per-click advertising, this old addage just doesn't seem to apply. The fact is that if you think that you're saving money by not taking advantage of the services that a pay-per-click agency has to offer, the truth of the matter is that you couldn't be more wrong.