Many companies are still allocating their budgets to elephant-sized traditional advertising campaigns in print and television. But much of the advertising industry is trying to move away from commercials and are scrambling for new ways to get in view of the public eye. This presents a monumental challenge during a time when every dollar is being asked to work harder. Growing credibility and results from the search engine optimization industry is bringing hope to forward thinkers that are looking for real solutions to their marketing budgets.
There are traditional two ways to achieve visibility in the search engines: pay-per-click campaigns and organic search. PPC campaigns operate by having a company pay to have its site automatically pop up in the search results when certain keywords or terms are queried. Usually these are denoted by appearing in a different colored box at the top of the search results, or on the right side with standard short sales copy. With search engines, the advertisers (in this case the PPC campaign) bid on keyword phrases that are relevant to their custom web site or pay a fixed price per click. These advertisements are usually referred to as 'sponsored links' or 'sponsored ads'. Cost per click varies depending on the search engine. Google AdWords, Yahoo! Search, and Microsoft adCenter are currently the three largest search engine networks you can advertise with, and they all operate under a bid-based model.
No comments:
Post a Comment